How it works
Once you have the geowave SDK in your app it starts building Audience Profiles on our Servers which can be seen in your control panel. As well as using these to target Push Notifications you can also export or integrate these Profiles into your Programatic advertising via a Data Management Platform. If you don't already use a DMP then we can recommend one of our Partners. You can then target advertising to users based on the places they go and what that says about their lifestyle preferences.
Brick & Mortar Brands
You can re-target your ad campaigns to users who display specific patterns like visiting your store often, not visiting your store for a while
or even visiting your competitors stores recently.
If you have location enabled you can use Geowave to set up Location Based Audience Segments for use in programatic via your DMP. We can set up traditional audiences such as Business Travellers, Sports Fans and Students or even custom audiences that are specific to your user base.
Target loyal store visitors with offers and rewards or trigger a follow up message after a store visit. You can also target users who have recently stopped visiting your store.
This behavioural targeting lets you segment users based on lifestyle choices such as Business Travellers, Sports fans and Weekend Shoppers.
Target specific advertising to app users who visit a competitor regularly to eat into their market share. You can then track the uplift in re-visits from your control panel.
Use Geowave to create lookalike profiles to target mobile advertising across the whole web.